Optimize webpage load with special tags

March 15, 2024

In today's fast-paced web, website speed is crucial. Even a slight delay can cause visitors to bounce, hurting conversion rates and SEO. I’ll dive into four key techniques to optimize website loading: preload, preconnect, prefetch, and DNS prefetch.

Talking to the browser

These techniques are all about giving the browser hints on what resources it will likely need for your website. By anticipating these needs, the browser can start fetching resources before they're explicitly requested, leading to a smoother user experience.

Preload

Use preload for critical resources that are essential for the initial rendering of your page. This could include fonts, critical CSS files, or above-the-fold images. Preloaded resources are fetched with high priority, ensuring they're available when needed.

<link rel="preload" href="font.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="critical.css" as="style">

Prefetch

Prefetching is best for resources that are likely to be needed on subsequent page visits or user interactions. For example, you might prefetch resources for a product page that a user might visit after viewing a category page.

<link rel="prefetch" href="/product/[id]">

Preconnect

Preconnect establishes a connection to a specific server early on, allowing resources from that server to be downloaded faster. This is useful for resources hosted on a CDN or third-party services.

<link rel="preconnect" href="https://cdn.omiid.me">

DNS Prefetch

DNS prefetch focuses on a single step in the resource loading process: Domain Name System (DNS) lookup. By prefetching a DNS record, the browser can resolve the domain name to an IP address before it's needed, saving a roundtrip to the DNS server.

<link rel="dns-prefetch" href="https://fonts.googleapis.com">

Quick Overview

TechniqueProsCons
PreloadImproves initial page load time for critical resourcesCan slow down page load if too many resources are preloaded
PrefetchImproves perceived performance for subsequent page visitsDoesn't guarantee resources will be fetched
PreconnectReduces latency for resources from specific domainsCan increase initial page load time slightly
DNS PrefetchMinor improvement in initial page load timeBenefit might be negligible for some browsers

Noteworthy

  • Prioritize Critically: Focus on preloading critical resources that directly impact your initial page load. Don't overload the browser with too many preloaded resources.
  • Consider User Behavior: Use prefetch strategically to anticipate user actions and prepare resources for subsequent pages.
  • Test and Monitor: Always test the impact of these techniques on your website's performance. Use browser developer tools (I mostly use PageSpeed Insights) to monitor resource loading times and identify bottlenecks.